We support baby and kids care development across hair care, oral care, laundry care and bath & body care, with product concepts adapted to different age groups, market requirements and brand positioning.

Baby & Kids Care 

OEM & ODM Private Label Solutions

A children’s shampoo concept featuring chamomile-inspired care, developed around gentle cleansing and an easy everyday hair-washing experience. Formula, fragrance, packaging and branding can be adapted to your target market, age positioning and project requirements.

Formula

Gentle cleansing and children’s hair-care options.

Fragrance

Mild, fresh or customized fragrance directions.

Hair Feel

Adjustable cleansing feel, softness and after-wash experience.

Bottle & Closure

Flexible capacity, bottle shape and dispensing options.

Label & Artwork

Private label and children-focused packaging design support.

Outer Packaging

Secondary packaging based on project needs.

A children’s toothpaste concept developed around probiotic oral-care positioning and everyday cavity-prevention support. Formula, flavor, fluoride level, packaging and branding can be adapted according to the target age group, market and project requirements.

Formula

Probiotic, fluoride or fluoride-free oral-care options.

Flavor

Fruit, mild mint or customized children’s flavor directions.

Oral Care Positioning

Cavity care, enamel care or daily cleansing directions.

Texture & Appearance

Adjustable paste color, texture and visual appearance.

Tube & Cap

Flexible tube size, color and closure options.

Label & Artwork

Private label and child-focused packaging design support.

A baby laundry detergent concept developed for everyday infant and children’s clothing care. This reference direction highlights gentle yet effective cleansing, baby-friendly positioning and customizable fragrance, formula and packaging options for different market needs.

Formula

Mild cleansing, stain-removal and baby-care formula options.

Fragrance

Lavender, cotton, floral or fragrance-free directions.

Performance

Adjustable cleaning, rinsing, odor-control and fabric-care performance.

Claims & Positioning

Baby-friendly, gentle-care or clean-label positioning.

Bottle & Closure

Flexible sizes, bottle shapes and cap options.

Label & Artwork

Private label and packaging design support.

A children’s body wash concept featuring chamomile-inspired care, developed around gentle everyday cleansing and a comfortable bath-time experience. Formula, fragrance, cleansing feel, packaging and branding can be adapted to the target age group, market and project requirements.

Formula

Gentle cleansing and children’s bath-care options.

Fragrance

Mild, fresh or customized fragrance directions.

Cleansing Feel

Adjustable foam, rinse feel and after-wash skin feel.

Bottle & Closure

Flexible capacity, bottle shape and dispensing options.

Label & Artwork

Private label and children-focused packaging design support.

Outer Packaging

Secondary packaging based on project needs.

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