Its scientific name is Echinacea purpurea, also known as Purple Coneflower. It blooms from May to October, producing spherical, spiny fruits, each spiny fruit containing a small clump of yellow pollen. The flowers are brownish-red with a green center. It has a unique shape, a high-end feel, and thick, robust fruits. It is highly resistant to storage and transportation, with minimal loss during long-distance transport. The supply is stable, and the quality is controllable.