1、 Project Name
Cute&Classy Light Luxury Accessories&Accessories Mall Counter Customized Display Cabinet and Overall Space Design Project
2、 Project location
Xingye Taikoo Hui Shopping Center, Jing'an District, Shanghai, China
3、 Brand Introduction
Cute&Classy is a young luxury jewelry brand originating from Poland. Since its establishment in 1960, the brand has been centered around "exquisite, elegant, and versatile", specializing in silver earrings, necklaces, bracelets, fashion accessories, and light luxury headwear. The brand combines European retro craftsmanship with modern design aesthetics, and is popular in over 30 countries worldwide due to its high cost-effectiveness and aesthetic appeal. It is an imported light luxury accessory brand that is highly favored by young women and professionals in high-end shopping malls in China.
4、 Project Introduction
This project focuses on the core tone of Cute&Classy brand, which is "light luxury, elegance, and retro". It is a customized display solution for the Taikoo Hui shopping center counter in Shanghai, integrating customized display cabinets, spatial flow planning, and brand image display. It perfectly meets the display and sales needs of accessories and accessory products.

Core design highlights
Space and flow planning:

Adopting an open circular layout, maximizing the use of pedestrian flow in the mall atrium, dividing the earring/earring independent display area, necklace/bracelet boutique display area, and hat decoration experience area into three functional areas, guiding customers to immerse themselves in shopping, and improving their stay time and transaction rate.
Customized display cabinet design:
The main body adopts a dark gray and champagne gold contrasting design, paired with a curved rounded cabinet to weaken the spatial edges and match the brand's elegant tone. Customized 360 ° rotating earring display stand, multi-layer partitioned display, paired with embedded LED light strips, clearly presenting jewelry details. The curved glass counter is paired with a layered display table, suitable for various categories of products such as necklaces, bracelets, hats, etc. The transparent glass maximizes the presentation of product texture.
Lighting system design:

The entire cabinet is equipped with embedded cool white LED light strips and top track spotlights, creating uniform lighting without dead corners, accurately highlighting the luster and details of silver jewelry, and adapting to the visual experience of high-end shopping malls.
Brand image integration: The front of the cabinet is embedded with the brand's "Cute&Classy Poland since 1960" logo, and a brand light box space is reserved on the back wall to enhance brand recognition. At the same time, European retro design elements are integrated to fit the brand's century old positioning.
Functional practicality:

The bottom of the cabinet is equipped with a large storage space to meet daily replenishment and storage needs; Paired with trial glasses, experience lights, and other detailed designs, it enhances customers' shopping experience and perfectly adapts to the operational needs of high-end shopping malls in China.

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