In Xintang, known as the "World Capital of Cowboys," there is a brand that has been dedicated to the apparel industry for 26 years and focused on denim for 17 years. From a small factory in Zhuzhou to a leading enterprise in Guangzhou, it has woven the indigo legend of Chinese original denim with meticulous craftsmanship. This brand is AMC Denim, the 2024 Chinese Premium Denim Supplier and the top choice for denim quality in the hearts of countless consumers.

In 1998, AMC founder Zhou Mengqing and his family came to Lusong, Zhuzhou, and embarked on the path of clothing entrepreneurship. At that time, he established a firm foothold in the market by producing and selling casual pants and cotton jackets. But the idea of "building his own brand" always lingered in his heart. In 2007, in order to pursue more cutting-edge fashion trends and embrace broader entrepreneurial platforms, Zhou Mengqing went south to Guangzhou and founded Guangzhou AMC Clothing Co., Ltd., opening a stall business with his wife in the market. The real turning point for the brand was a trip to Xintang in 2009- when he witnessed the fashion and unique charm of denim firsthand, he resolutely decided to comprehensively transform the denim category, thus embarking on a deep cultivation path of "only doing denim, understanding denim better".

Mr. Zhou in Zhuzhou in 2009

Focus is AMC's core competitiveness. After the self rotating denim, the brand spared no expense in building a professional team to achieve independent control over the entire chain of research and development, design, production, and sales. With an annual production of over 3 million pairs of jeans and a focus on men's denim, the brand uses a "simple, fashionable, and soft" style, combined with exquisite craftsmanship and high-quality fabrics, to accurately hit consumers' aesthetics. Nowadays, AMC has already established a complete brand matrix: it has both core independent brand AMC and OEM business brand Niu Craftsman, as well as original designer brand Brand Bureau and Chinese style characteristic brand Tang Chao. Its products cover a variety of styles such as fashion, light luxury, micro trend, and personality, which can meet the daily dressing needs of ordinary consumers and also adapt to the customization needs of brand chains, becoming the core supplier of many well-known clothing enterprises in China.

Related developments in the 2010s

AMC's growth path has not been smooth sailing. In 2013, the brand transitioned from a provincial agency model of nationwide secondary wholesale to a brand and chain OEM model, which faced enormous pressure. But with a passion for the clothing industry and a team working side by side, AMC successfully overcame difficulties and ushered in a shining moment in 2017.

In November of that year, at the first Guangzhou International Men's Fashion Expo and the 2018 Spring/Summer Men's Fashion Trend Conference, AMC made a stunning debut with its new spring/summer denim products. Its outstanding denim craftsmanship has won the Top 10 Original Design Award, Best Booth Design Award, and Industry Innovation Development Award for the brand. Chairman Zhou Mengqing also won the "Best Personal Contribution Award". Since then, AMC has gained a reputation in the industry and entered the fast lane of development.

Related developments in the 2017

As the executive chairman of the Guangdong Clothing Enterprise Chamber of Commerce and the president unit of the Cowboy Branch, AMC has already deeply rooted itself in the fertile land of cowboys in Xintang. In Zhou Mengqing's view, the mature and complete denim supply chain system in Xintang is the "foundation, soul, and genes" of denim, and "Xintang people" including himself are all giving their all to this cause.

Years of persistence and deep cultivation have earned AMC dual recognition from the industry and market: in 2021, it was named the "Annual Chinese Clothing Growth Brand"; In 2024, we were awarded the honorary title of "High Quality Supplier in China's Pants Industry". These awards are not only a recognition of the brand's strength, but also a commendation of its craftsmanship.

Related developments in the 2021-2024

Extensive experience with over 26 years in the denim manufacturing industry.

Factory 

And Production

PinJu (Pinju), a self-operated brand under AMC, is located at 2032-2033, 2nd Floor, Building 2, Zhanxi Plaza, Zhanxi Garment City, Yuexiu District, Guangzhou, Guangdong Province

PinJu

Diversified social activities have promoted our diversified development

AMC Factory address

AMC self operated brand PinJu address